Tag: Gyorgy Lukacs

Mode, Genre and Time

by Joshua Mostafa On the first floor of Foyles, the bookshop in Charing Cross Road, London, I found the bookshelf devoted to historical fiction. It’s free-standing, and the reverse side is populated by romance novels: a not unsuitable pairing, though the appearance of the books themselves suggest an affinity with the fantasy genre: the authors’ names are displayed in large, chunky lettering with aspirations to Gothic or Celtic style. So close is the marketing style or ‘branding’ of the book covers of the two genres that a stray swords-and-sorcery title had been misshelved between a novel about the Wars of…

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